In an era where 54% of Gen Z doesn’t trust financial institutions, how do successful loan officers earn customer trust? In this episode of the Local Marketing Lab, Rachel Witt, Assistant VP of Marketing at ALCOVA Mortgage, reveals proven strategies to build authentic connections in the digital age. She shares how loan officers can earn customer trust through community involvement and strategic video marketing.

Topics discussed in this episode:

1️⃣ Gen Z’s distrust of financial institutions and how to overcome it

2️⃣ Leveraging community involvement for authentic business growth

3️⃣ Creating effective video content

4️⃣ Successful employee advocacy programs

5️⃣ Consistency in content creation

Resources

• Connect with Rachel Witt on LinkedIn.
• Learn more about ALCOVA Mortgage.
• Follow ALCOVA on LinkedIn, Facebook, Instagram, X, and TikTok.
• Check out BombBomb video messages.

Other shout-outs

• Will Baylock for video marketing.