Vivek Mehra is the MD and CEO of SAGE India. He tells How traditional publishers select books for publishing; what is market for book publishing in India. Vivek provides insights into the Indian publishing industry - at 4 billion US dollars, it is big, but is also quite fragmented. Specifically, we talk about regional language and academic publishing. We begin the discuss his journey from the world of textiles to publishing, the struggles that he had to undergo early on in his career, and his entry into publishing in early 2000s. Vivek is a  published author who self published his debut novel and is working on a trilogy based on Kolis, the fisherman community from western India.

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Shownotes from this episode are available at mykitaab.in/vivek

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