Platform is NOT the thing stopping you from publishing your book. Don’t believe us? In this episode, Liz and Ariel chat with award-winning author and friend Allison Fallon about the myth of platform, balancing marketability and creativity, writing from your heart, and working with editors.

Allison Fallon is an award winning author, sought after public speaker, and nationally recognized writing coach. She has coached hundreds of thousands of writers – from NYT Bestselling authors to total beginners to help them finally get their books written and on shelves. Her most recent book, THE POWER OF WRITING THINGS DOWN, walks anyone – even those who swear they aren’t “real” writers – through a simple daily practice they can use to reduce anxiety, curb depression, improve their confidence and gain clarity in their life. She lives in Nashville, TN, with her husband Matt, daughter Nella, and son Charlie.