I'm Nelly.

This is build your army.

Today I'm attacking real estate agents.

Realtors.

I'm going to be honest with you.

You really don't know how to market to your ideal client.

And the reason I say that is because you door knock, you do bench ads and you do billboard ads and you send me flyers.

You're probably sending thousands of people fliers to their doorstep, to their mail.

I check my mailbox maybe once every two weeks.

Nine times out of 10, there's probably four or five Realtors sending me flyers, and they all look the same.

And they all have the same message.

You don't know how to be unique.

On top of that, you propose on your first date because you ask for the business too soon. Without building a relationship with me. Without taking me out for dinner and getting to know my needs before you Ah, propose to me.

So we'll start with the flyer, then we'll go with bench ads and then we'll go with, um, the door knock.

So flyers, bench ads, door knocking.

Door knocking is my favorite.

So why is it that you think buying or selling question mark is a convincing way to convince me to do business with you?

Or just the fact that you exist and you advertise to me?

Why would I choose you over your 50,000 competitors in your city?

Just think about that for a moment.

You guys and gals are all doing the same thing.

So why would I pick you over the other person?

If anything, it just creates confusion and nothing else.

Every once in a while, I get a clever flyer and I keep it.

You're dealing with personal relationships as your competitor.

Okay, so the flyer buying or selling question mark with all your listings and how much you've sold for or whatever.

All you're telling me is that you do business.

You're not telling me how you're different than your competitor.

You also have my attention for probably two seconds before I throw your flyer in the recycling bin.

It actually frustrates me because I, like probably everybody else, is very busy in their life.

Newborn children, um, busy work schedule all sorts of stuff, getting in the way of you, getting my attention as a potential client.

I don't think you're thinking about the buying experience.

In that instance, you're thinking from your your perspective, your own perspective.

You're not thinking from a customer's perspective and what they're busy life might look like.

You have to enter their world when they're ready to make the decision to buy, which is also what, once every four years, if even that, if not longer.

So you're trying to catch that person at that opportune moment when they're ready to pull the plug.

What you’re saying is pull the trigger on listing their home, and you're banking on the fact that your one flyer is gonna hit that person at the right moment in four years.

No chance, not a chance.

Let's then go over to the bench ads.

Same idea.

Buying or selling question mark.