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NPR's much lauded RAD (Remote Audio Data) has been released to the wild, and the predicted flood of "won't someone think of the privacy!" has begun.
Rather than analyzing the merits of the current offering, I'm taking this short episode to discuss two reasons why business-savvy podcasters should love the idea of RAD.
Specifically, I discuss how enabling non-proprietary tracking and analytics at the device level is exactly what we need to get the $88 billion dollar digital advertising industry interested in podcasting.
Even better, I'll tell you how enabling such tracking will improve the overall listening experience and perhaps even reduce the number of intrusive ads a podcast listener experiences.
Two very good things, indeed.
Mentioned in this episode:
Support For Abortion Rights
While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.
NPR's much lauded RAD (Remote Audio Data) has been released to the wild, and the predicted flood of "won't someone think of the privacy!" has begun.
Rather than analyzing the merits of the current offering, I'm taking this short episode to discuss two reasons why business-savvy podcasters should love the idea of RAD.
Specifically, I discuss how enabling non-proprietary tracking and analytics at the device level is exactly what we need to get the $88 billion dollar digital advertising industry interested in podcasting.
Even better, I'll tell you how enabling such tracking will improve the overall listening experience and perhaps even reduce the number of intrusive ads a podcast listener experiences.
Two very good things, indeed.
Mentioned in this episode:
Support For Abortion Rights
While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.