Cutting marketing from your budget to prep for an impending or imminent recession can be like diving into the wave pool at the water park without a floaty.

You'll just end up thrashing around squeezed by your competitors in their floaties while trying to keep your head above water to get the lifeguard's attention to come to save you.

Marketing is like your floaty. It keeps you safely on the water but enjoying the ride of the waves until the water settles back down again.

Don't go through an economic downturn or a recession without a floaty.

In today's episode, I'll share with you reasons to stay marketing, how to keep marketing without breaking the bank and well talk about successful businesses of past recessions and downtimes.

Join the Facebook group Biz + Life Productivity for Freelancers and Agencies.

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Links mentioned in this episode:

• An excellent article from Forbes on preparing your small business for a recession.
• In this Forbes article read about how brands won while marketing in a recession.