Today I'm talking with Ryan Battles, author of SaaS Marketing Essentials and co-founder of Harpoon, a financial goal‑setting, time‑tracking, and invoicing app for freelancers and consultants. Ryan shares what lead to him writing SaaS Marketing Essentials, how he has applied those lessons to Harpoon, what has worked well, what hasn’t, and shares the surprising ad channel they used to cheaply build a launch list. Ryan has a great mind for thinking holistically about how to build and market your SaaS, he literally wrote the book on it, so you guys are in for a treat with this one.