In this episode Activate your audience podcast we go into some the key aspects of Brand Strategy. We discuss to unlock the superpower of discipline and the framework to build consistency in your brand communication. Then we go into how to approach social media brand audits and the value of balancing Brand strategy and operational focus.

Today we talk with the Host of the "TO BE BLUNT" podcast which features discussions with various experts in the cannabis space.

Shayda is the founder of RESTART CBD one of the top CBD dispensaries in Austin, Texas. She is a Texas Cannabis Leader and Public Speaker and an inspiration as a brand-forward entrepreneur. 

Want to produce brand activations you are proud of? Learn more about our I3BA package, a THREE IN ONE DYNAMIC Brand Activation SUPPORT service for experiential teams, agencies, and brands. 

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