Black Belt Banter: Martial Arts Business Podcast

#2 | Stop Losing Leads - Start Gaining Students!


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ASA Martial Arts Business Summit 2025

✅ Register now at https://theblackbeltbanter.com/

🗓️ Mark your calendars for October 3–4, 2025—because the ASA Martial Arts Summit is throwing down in Las Vegas at the iconic Paris Hotel & Casino, and you don’t want to miss it. This is the business event for martial arts entrepreneurs ready to evolve, scale, and sharpen their competitive edge.

🔥 It’s a full-throttle experience designed for passionate martial arts professionals who refuse to settle. Only a few weeks left to lock in the $399 early access rate—offer ends August 15th.


Master Lee, with over 2,100 active students across multiple locations, shares the mathematical formula behind martial arts school growth in this data-driven episode of Black Belt Banter. By reverse-engineering your student acquisition goals, you can precisely calculate how many leads and trials you need to achieve sustainable growth.

Every marketing activity yields different quality leads - website inquiries convert at 90%, while social media leads might only convert at 5-10%. Referrals remain the gold standard at nearly 95% conversion. Understanding these variations helps you allocate your marketing resources more effectively. Master Lee emphasizes the superiority of proactive marketing (where you collect contact information and follow up) over reactive marketing (like social media posts that require prospects to take action).

with Master Tony Chung

World TKD Lab

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Black Belt Banter: Martial Arts Business PodcastBy Jimmy Hong

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