We all get tired of pouring our hearts and soul into website content, presentations, or sales pitches, only to hear crickets in response. We know it feels discouraging, but the truth is people only pay attention to your business when they have a problem to solve. That's where storytelling comes in.

In this episode, Simon Harvey and Daniel Kleber, explore the power of storytelling in sales and marketing. If you want to grab and hold your audience's attention, you must continuously address their problem. By clearly defining the issue and offering a solution, you create a connection that keeps them engaged. But beware - the moment you stop, you lose them.

Today, we're thrilled to have Alexandra Muz Huber, one of our esteemed consultants, join us to reveal the three key components of defining a problem that resonates with your audience. With her expert guidance, you'll learn how to create content that your audience can't resist. So join us as we unlock the secrets of storytelling in marketing and take your business to new heights.

To help you improve your marketing strategy, download the free brand script worksheet, which includes sections for each part of the storytelling framework we discuss in our episodes, here (or copy and paste the link below):

demodia.com/brandscript-worksheet

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Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow.

Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other.

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