Tahira Endean, CITP, CMP, DES, CED, Head of Events at the Society for Incentive Travel Excellence (SITE) is a passionate event designer and is the author of the 2017 book "Intentional Event Design, Our Professional Opportunity".

In this episode EventMB's editor-in-chief, Miguel Neves, and deputy editor, Dylan Monorchio, talk with Tahira about taking on impossible-looking challenges (aka wrestling alligators), scary life changes that inspire others, joining the dark side (event tech), writing and producing hybrid events (way before the pandemic), designing a 15-hour marathon virtual event SITE NITE allnite, the future of incentive travel and how not to write a book.

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