Setting up your team for success takes more than just a brain-dump of information, ideas and problems and hoping they’ll know what to do with it. Today we’re talking about why it’s so important to tell a story about your product, or your feature, or your problem that needs a solution. And telling it to the right audience. And at the right time. And why it’s so freaking hard. We try to break it all down so you can tell better stories in your day-to-day.