You know that one brand you'd drive miles out of your way for? 

And why do you do that?

Because it’s a great brand.

Nike's a great brand. So is Apple. And Disney.

But why? What actually makes a brand “great”? 

Emotional connection.

On this episode of Brand Land, Jed Morley, Brand Strategist & Founder at Backstory Branding, shared the three things every great brand has in common.

What we talked about:

• What kind of world great brands create
• When to follow the rules and when to practice guiding principles
• How to align brand touchpoints for an integrated approach

You can find this interview, and many more like it, by subscribing to the Brand Land podcast on Apple Podcasts, on Spotify, or here.