With the Super Bowl just a few days away, many in the corn industry will be thinking about a Super Bowl ad that ran during last year’s big game. In it, Bud Light launched a year-long attack against the corn syrup that Coors Light and Miller Lite use during their brewing process.

This misleading smear campaign could have been a new low point in what was already a bad year for corn producers. But instead, the National Corn Growers Association teamed up with MolsonCoors, the company behind Coors Light and Miller Lite. Together, they hit back against Bud Light parent company Anheuser-Busch, and they made it hurt.

In this episode, NCGA CEO Jon Doggett relives the "Corntroversy" of 2019 with help from MolsonCoors CCO Adam Collins, NCGA President Kevin Ross, and NCGA VP of Communications Neil Caskey.