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# 2 "The Effect of Television Advertising in United States Elections" by John Sides, Lynn Vavreck, and Christopher Warshaw
The effect of television advertisements in presidential elections has been welll-studied, but the effect of television advertisements in down ballot elections is an understudied area. This research finds television advertisements to be much more effective at persuading, not mobilizing, voters in down-ballot elections, than presidential elections.
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By John MurphyThe effect of television advertisements in presidential elections has been welll-studied, but the effect of television advertisements in down ballot elections is an understudied area. This research finds television advertisements to be much more effective at persuading, not mobilizing, voters in down-ballot elections, than presidential elections.