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In this episode of Books That Get Leads, I break down the hierarchy of media complexity—text, audio, and video—and how each format fits into the content creation process.

I explore:
✅ Why text is the foundation of all media and how it helps me refine my thinking before anything goes public.
✅ How audio adds emotional depth and is easier to produce than video, but comes with its own challenges.
✅ Why video is the most engaging but also the most complex, and how I decide if it’s the right investment for my brand.
✅ How I eliminate distractions and choose the right media format based on my business goals.

If you’ve ever felt overwhelmed by media production or unsure whether to focus on a book, a podcast, or video content, I walk through my approach to making the process more efficient.

👉 Listen now and simplify your content creation process.

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