Filling Seats: The State of Enrollment Marketing in Higher Ed

2. The importance of multi-channel communication with Kylie Hall of Georgia Southern University


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In this episode, you’ll hear from Kylie Hall who is the Assistant Director of Admissions Communications at Georgia Southern University, a large public institution with three campuses in Georgia. 

Kylie and I discuss:

  • how Georgia Southern has grown enrollment during the pandemic by utilizing surveying in the yield process
  • her view on collaboration between peers in higher ed
  • a multi-channel approach to communication with prospective students

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Filling Seats: The State of Enrollment Marketing in Higher EdBy StudentBridge

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