In this episode we explore the ideas behind the book “The Paradox of Choice - Why More is Less” by the American psychologist and TED speaker Barry Schwartz. He argues that an abundance of choice is not necessarily making us happy or free - on the contrary, according to his research people may end up being paralysed by the huge array of possibilities or, if they eventually take a decision, they are more dissatisfied with it due to escalation of expectation and opportunity costs.