WTF Did I Just Read? Tech Sales & Marketing Edition

2. The Teenage Angst & Drama-Ridden, Emotional Turmoil

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In this episode of WTFDIJR, Chris and Dani are uncovering:

  • Ambulance chasing and FUD - the issue with picking on the headline of the day
  • Is there a right way to approach massive breaches that occur in the industry?
  • How to empathetically deal with breaches like the Uber breach
  • The evolution of a CISOs email inbox - from day one on the job to present
  • The teardown:
    • The appreciative subject line
  • I’m not at the top of your list
  • I haven’t heard back from you
  • Can you put me in touch with another senior executive?
  • Give me insight into your entire operation - would that make more sense?
  • The buildup
  • Benefits of showing a little bit of vulnerability
  • How to balance stress of high growth goals and relationship building
  • Treat me like a human being before you take my money
  • Why being curious is your differentiator

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    WTF Did I Just Read? Tech Sales & Marketing EditionBy wtfdidijustread