A Change in Conversation

#2 - The three common blind spots that could derail your ERP comms strategy


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How to surface the early warning signs that shape adoption, credibility, and ROI long before go-live exposes the gaps.

Many tech programs fail not because of the system, but because leaders overlook the organisational signals that shape behaviour long before go-live. History, context, and strategic alignment are often ignored, leaving adoption to chance. These blind spots quietly erode credibility and turn expensive transformations into low-usage investments.

Why it matters now

CIOs and program leads are under pressure to show ROI, reduce stakeholder risk, and avoid becoming the next “quiet failure” after a technically successful go-live.

What you’ll learn

  • How history drives resistance
  • How organisational mood affects adoption
  • What initiative fatigue really signals
  • Why timing shapes receptivity
  • How to build a unifying narrative
  • How to scan blind spots early
  • Ignoring your change landscape is one of the fastest ways to lose adoption and credibility, even in well-run programs.

    Listen now to learn how to surface the blind spots that decide whether your next rollout lands cleanly—or becomes another expensive lesson.

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    A Change in ConversationBy Arne Kötting