Podcasting for Practice Growth

2. This One Shift Will Help Your Podcast (Finally) Connect


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You want to help as many people as possible, but if your podcast is trying to speak to everyone, it’s likely resonating with… no one.

This episode is all about the second foundational step to building a podcast that actually supports your private practice or coaching business: Getting specific about who you’re speaking to.

We’ll explore why niching down doesn’t limit you but instead helps you stand out, connect more deeply, and become known as the go-to for your ideal clients.

Inside, we’ll talk about:

  • Why clarity around your ideal listener is a game-changer for your podcast growth
  • How specializing actually makes marketing feel easier, not harder
  • The secret to becoming the “go-to” expert in your niche (without needing a huge audience)
  • The benefits of getting specific in who you serve, and how it boosts your confidence
  • Journaling prompts to help you define your niche + ideal listener (you’ll find these in the workbook)


📝 → Click here to download the workbook

🎧 Need clarity on how this all applies to your podcast?
Book a Podcast Therapy Session: a 60-minute clarity call to help you get unstuck and realign your podcast with your business goals.
You can book your call here.

Got questions or just want to say hi? I’d love to hear from you: [email protected]

And you can explore all my support options at meggiepodcastmanager.com

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Podcasting for Practice GrowthBy Meggie Lemmens - Podcast Strategist for Therapists