Here’s a tip from Mandy Menaker, Head of Brand at the networking app, Shapr: you’ve already spent a lot of time creating great content, don’t let it go to waste.

There are 2 types of content:

1. Evergreen Content. This kind of content can be read throughout the year, such as: “5 Ways to Add Foliage to Your Home”

2. Seasonal Content. This kind of content can only be used during certain times of year, such as: “5 Ways to Dress Up Your Christmas Tree”

Take pieces of content that have performed well in the past, tweak or better them (if you can) and recycle! This will attract new people who may have missed the piece the first time around.

Learn more about Shapr at shapr.co

Listen to Mandy on The Jeff Large Podcast at jefflarge.com/podcast