Episode 2 of the ClickZ podcast with Parry Malm. Parry is CEO of Phrasee, the AI-powered subject line optimisation company. Previously he ran the strategy & commercial departments for an email service provider, and prior to that headed up a global marketing team for a FTSE250 media company.

Get the full ClickZ Intelligence Digital Trends 2016 report here: www.clickz.com/digital-trends-2016-uk-report