Today we are joined by Simon Knapp, Cofounder and CEO from Pixmoto. He is passionate ab

out retail, a digital enthusiast and data lover. Today he talks about video marketing as a tool for storytelling and sales.

In this episode we cover

The connection between ecommerce and analytic performance of experiences - time spent, user activity, tracking devices

How Pixmoto connects the eCommerce channel to digital video, so that customers can buy products while they're watching their video online.

Importance of having both a customer and client focus in your video marketing

Why you should have competitors in your market

The importance of having a customer centric focus in storytelling

How Zara's retail strategy of fast fashion is creating a fear of missing out and creating in store demand, and how numbers plus speed drive Zara's core strategy

Why datas and numbers are the new digital currency and how they can show client a real metric on their return on investment

The challenges facing influencer marketing

The importance of putting out good content and learning to see what works

How video marketing is a long game.

The ideal length of videos and distribution across multiple platforms

How Pixmoto are creating native videos for publishers that allows readers to choose between video and the written word and the surprising results.

How to use data collected in making marketing decisions and analysing your return on investment

The importance of still having a human touch in your business to help build trust

How Simon works with an Advisory Board and the difference it has made in their business journey

Importance of having patience and belief in business

Understanding the marketplace holds all the answers

Links mentioned in the podcast