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2) What Is a Marketing Strategy? (And Why You Probably Don't Have One)
Have you ever run ads, posted on social, or mailed flyers—and gotten zero results?
Chances are, the problem isn't the platform. It's that you didn't have a strategy.
In this episode of the 15 Minute Marketing Fix, we unpack what a real marketing strategy actually is and why most business owners think they have one, but don't. If you're frustrated with tactics that don't move the needle, this one's for you.
You'll discover:
- Why a list of tactics is not a strategy and what to do instead
- The key questions that build a real marketing journey
- How to use the OP3 Framework (Persona, Product, Pathway) to clarify your message
How's your Google business profile doing? Download this guide to learn about 3 mistakes you may be making. https://gmb.intransitstudios.com/
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By In Transit StudiosHave you ever run ads, posted on social, or mailed flyers—and gotten zero results?
Chances are, the problem isn't the platform. It's that you didn't have a strategy.
In this episode of the 15 Minute Marketing Fix, we unpack what a real marketing strategy actually is and why most business owners think they have one, but don't. If you're frustrated with tactics that don't move the needle, this one's for you.
You'll discover:
- Why a list of tactics is not a strategy and what to do instead
- The key questions that build a real marketing journey
- How to use the OP3 Framework (Persona, Product, Pathway) to clarify your message
How's your Google business profile doing? Download this guide to learn about 3 mistakes you may be making. https://gmb.intransitstudios.com/