<p>Most people thinking branding is making logos and taglines. Logos and taglines are part of the brand identity but not the brand itself. Join me as I answer, “What is branding?” and explore how branding is a coauthored experience between you and your customers.</p>

Most people thinking branding is making logos and taglines. Logos and taglines are part of the brand identity but not the brand itself. Join me as I answer, “What is branding?” and explore how branding is a coauthored experience between you and your customers.

#2: What Is Branding?

If most businesses disappeared, nobody would care. The hard truth is that most businesses are replaceable in the minds of their customers and employees. Join host Aaron Shields, partner and director of research for The Cult Branding Company, as he digs deep to answer the questions that help businesses create durable and profitable brands that actually matter in the lives of their customers and employees. 

Find out more at makebusinessmatter.com

Business

Entrepreneurship

Marketing

If most businesses disappeared, nobody would care. The hard truth is that most businesses are replaceable in the minds of their customers and employees. Join host Aaron Shields, partner and director of research for The Cult Branding Company, as he digs deep to answer the questions that help businesses create durable and profitable brands that actually matter in the lives of their customers and employees. Find out more at makebusinessmatter.com

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#2: What Is Branding?

#2: What Is Branding?