I talk with Public Relations Powerhouse Chevonne Nash, Senior Manager at Golin where she and her team use their diversity of thought and expertise to execute the boldest creative ideas for businesses.

We talk about:

(5:58) The difference between PR, Advertising, and Marketing

(8:47) Who needs PR

(17:17) What your PR plan must have in order to get the media's attention

(21:05) How to build relationships with journalists

(24:10) How influencers can help share your message

(26:45) How to incorporate PR into your business even on a small budget

(32:05) How to measure the results of PR; quality over quantity

(34:22) Why even the largest brands in the world need PR

(36:13) How to turn your brand initiative into a story that the media will love