Product Perspectives

#20: Applying design thinking techniques in Product and in your life with Ines Beatrix, Career and Leadership Coach


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My guest today is Ines Beatrix. Ines is a professional certified career and leadership coach. She coaches people who want to make a positive impact on the world and want to play a bigger game in their careers. With over 8 years of experience in design thinking, communications, mindfulness and coaching, she encourages people to dream big and cultivate a sense of inner calm and deep confidence. Before becoming a coach, she worked as the Design Thinking Lead at a US bank, led projects as an innovation consultant for Fortune 500 companies, and taught design thinking courses in Paris.

Ines is the first coach I receive in the podcast, she works with product managers but also with companies who want to introduce design thinking into their organisation. We talked about creative problem solving and human-centered approach, topics that are close to the heart of product people. If you want to understand the link between design thinking and farmers in China using washing machines to wash potatoes, as well as hear examples of applying design thinking in the corporate world, but also to your mental health, listen out to this episode and get tips about how to convince your leadership team to change the way your company identifies problems and goes about solving them.

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Product PerspectivesBy Magali Pelissier