<p>Jesse Roberts, founder of Cheeky's, chats about how her retail brand caught on, her business boomed and about her new book Backroads Boss Lady which gives a behind the scenes look at the process. </p>

Jesse Roberts, founder of Cheeky's, chats about how her retail brand caught on, her business boomed and about her new book Backroads Boss Lady which gives a behind the scenes look at the process.

<p>Jesse Roberts, founder of Cheeky's, chats about how her retail brand caught on, her business boomed and about her new book Backroads Boss Lady which gives a behind the scenes look at the process.&nbsp;</p>

#20:  Backroads Boss Lady, The Story of Jessie Roberts and Cheeky's

The Western & English Sales Association (WESA) provides the world’s largest trade events for retailers, manufacturers, and sales representatives of the Equestrian Industry. In this podcast, we feature exclusive interviews and with noteworthy Western/English personalities, retailers, and exhibitors who you’ve always wanted to talk to! Don’t miss out on all the news for manufacturers and retailers of the Equine industry!

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The Western &amp; English Sales Association (WESA) provides the world’s largest trade events for retailers, manufacturers, and sales representatives of the Equestrian Industry. In this podcast, we feature exclusive interviews and with noteworthy Western/English personalities, retailers, and exhibitors who you’ve always wanted to talk to! Don’t miss out on all the news for manufacturers and retailers of the Equine industry!

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#20: Backroads Boss Lady, The Story of Jessie Roberts and Cheeky's

#20: Backroads Boss Lady, The Story of Jessie Roberts and Cheeky's