In this episode of Built By People Leaders, Daria Rudnik speaks with Daniela Morein Bar, Founder of Inspired Marketing, about how employer branding has evolved into a critical growth function for modern companies.

Daniela shares how her background in B2B marketing led her to build recruitment marketing systems for tech companies like Teva, HiBob, and Intel. She explains why employer branding is no longer just about messaging—but about uncovering a company’s real DNA and turning it into a structured, measurable talent acquisition engine.

Together, they explore how companies can align HR and marketing, build recruitment funnels from awareness to retention, and why “controlling the narrative” is essential in a transparent digital world. Daniela also breaks down how startups and enterprises approach employer branding differently, and how AI is reshaping—but not replacing—human creativity in the process.

Key Takeaways:

A practical, strategic conversation for HR leaders, talent teams, and founders building companies in fast-changing markets.

https://www.inspiredmarketing.co.il/ 

https://www.linkedin.com/in/danielamoreinbar/