This is a BIG one.

For the first time on the show, we’re sitting down with our very first guest — and this conversation could genuinely impact families all across Branson and Southwest Missouri.

I’m joined by Bryce Burtless — husband, dad, former college athlete, and soon-to-be Nurse Practitioner — who’s launching a brand-new Direct Primary Care clinic in Hollister, right outside Branson.

Here’s the headline:What if you could get unlimited access to your primary care provider…Without fighting insurance…Without waiting weeks for a callback…And without 5-minute rushed appointments?

That’s exactly what Bryce and his partner are building with Willow Direct Care.

In this episode, we talk about:

• ​ Why the traditional insurance-based healthcare system is broken
• ​ What “RVUs” are — and how they quietly shape your doctor’s time
• ​ Why many providers feel pressured to rush patients
• ​ How Direct Primary Care flips the model• What it actually costs (real numbers)
• ​ Why this could save families thousands per year• How faith shapes the way Bryce approaches patient care
• ​ What it looks like to launch a business while raising a young family

We also get personal — from Bryce’s high school baseball accident that led him into healthcare… to what success looks like 10 years from now… to why being a Raiders fan might be his biggest obstacle yet. 😅

If you care about:✔️ Healthcare freedom✔️ Small business innovation✔️ Faith-driven leadership✔️ Or just understanding how the system really works

You do NOT want to miss this conversation.

This isn’t just about a clinic — it’s about rethinking how we care for people.

🎧 Listen now.

📲 Share with someone in Branson who needs to hear this.

👍 Subscribe for more conversations that matter.

Host: Ben Lewis

Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠428 Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Email: [email protected]

Record Date: 02/21/2026