The customer's experience is one of the most pivotal aspects of creating a successful business. It's even more important for entrepreneurs within the fitness industry. But for today's guest, it's about so much more than business- it's about family. Today, Jose Morales shares with us his journey from a job in sales to taking a huge risk and starting his own gym. Something that he never thought that he'd do. Just like boxing, his entrepreneurial journey has been a fight. But there is no doubt that he's the kind of entrepreneur who's doing it right. 

ABOUT JOSE MORALES

Jose is a veteran of 58 amateur boxing bouts and first began training boxers in 2006, working with adults and teenagers. He strives to help members stay healthy, lose weight, compete, build confidence, or simply learn the science of boxing. Jose works with a variety of clients – from 4-year-olds to 70-year-olds, average Joes, blue-collar, soccer moms, troubled teens, honor roll kids, amateur boxers, professional boxers, school teachers, and everything in between. He operates from the belief that it doesn't take a special kind of person to learn how to box, all it takes is the will to learn and the passion to push through the challenges. 

MORE PLACES YOU CAN FIND JOSE

Instagram - @el_rey_de_sacra

Website - www.theboxingacademy

We love hearing from our listeners! Reach out to us on Instagram to let us know your thoughts on today's episode.

Jessica - @fitnesswink

Tess - @tessdeterding