Adam has been a successful musician amassing 7 million plays across platforms, and has decided to dive deep into storytelling on Web3 through the company he co-founded, Zero Gravity Labs, where he, his team and his community are creating what is potentially to become the next Harry Potter or LoTR story, or potentially the Disney of Web3. It was a really exciting conversation where we could see what are the challenges and possibilities of co-creating a story alongside a global community for Adam and his team.