<p>Why “Production-first” Should Be Your Mantra and not “TV-first” or “Digital-first”</p>

Why “Production-first” Should Be Your Mantra and not “TV-first” or “Digital-first”

20 | Content Production: When Personalization Hits a Content Wall

Welcome to the Growth Through Experience AI Conversations—a unique companion to Thomas Ruck's book "Growth Through Experience: Why Three Forces Beat a Thousand Touchpoints" on creating unshakeable customer preferences. This entirely AI-created series brings the book's 26 thought starters to life through engaging discussions, offering fresh insights into how Big Idea, Proposition Experience, and Communication Experience together create sustainable growth. Because in today's market, the best experience wins.

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20 | Content Production: When Personalization Hits a Content Wall

20 | Content Production: When Personalization Hits a Content Wall