Like many, Vice President/CMO of Corporate/Business Development Bruce Milne, and his team at Pivot3 never could have prepared for the unique opportunities that COVID-19 would present.

However, not even a pandemic could affect the mission-critical nature of physical security and video surveillance. In the physical security market, 60% of data captured is video, and 80% of that is video surveillance. As we get a taste of what life might be like on the other side of virtual meetings and social distancing, schools and businesses of all types will only have a greater emphasis on safety and security.

With 20 years of marketing experience under his belt, Bruce gives us a peek behind the curtain when it comes to how he and his team market Pivot3’s solutions.

We’ll also touch on:

-An unmatched level of insight that comes with building an executive team who has dabbled in every other function within the organization

-Looking at marketing through the lens of art vs. science

-The power and value of marketers ability to write exceptional prose, and synthesizing content based on audience (Sounds like the team over at SealedAir!)

-Building and optimizing your solutions around real-life retrospectives on successful implementations

-Naming products after the outcomes your services will provide (Smart City, Safe Casino, Safe Airport) with vertical-based messaging