In this talk, Lynn shares her unconventional brand-building story, shares insights on the importance of de-risking, the art of efficient brainstorming, hypothesis-based solutioning, and so much more. When it comes to crafting your brand, realize you’re never stuck and sometimes it’s ok to get ‘scrappy'!

Lynn Altman is a fearless leader, brand-builder, and the President of Brand Now. For over 20 years, Lynn has been the behind-the-scenes disruptor for big companies including Coca-Cola, Microsoft, Procter & Gamble, Gillette, McDonald’s, American Express, and UBS.

Lynn is also the author of Brand It Yourself: The Fast, Focused Way to Marketplace Magic, has been interviewed on nationally syndicated radio shows, and has appeared on CNBC’s On The Money and ABC’s News Now.

Lynn believes that working efficiently is the key to working effectively, but traditional branding and innovation processes not only take too much time—they rely too heavily on consumer input for inspiration. In order to get ahead of the curve, companies need to think more entrepreneurially, act more decisively and validate more thoughtfully.

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