In every business interaction, there is a level of trust involved. When we break that trust, meaning we wasted their time or didn’t reach their level of expectation, we stop being credible and they stop doing business with us. However, when we exceed their expectations, it creates more credibility, and our customers are willing to invest more time and money into us. 

Read at: https://www.monetizationnation.com/20-credibility-marketing-bridging-the-credibility-gap/