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“Eat That Frog!: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time” is a self-help book written by Brian Tracy. The title is a metaphor for tackling your most challenging tasks—the “frog”—first thing in the morning, so that the rest of your day feels easier in comparison.

In the context of “Eat That Frog!” the term “frog” is used as a metaphor for the most challenging and important task that you have on your to-do list. The idea is that this task is often the one that you’re most likely to procrastinate on or avoid because it might be difficult, time-consuming, or outside your comfort zone.

By advising readers to “eat that frog,” Brian Tracy suggests that you should tackle this significant task first thing in the morning, before you do anything else. In other words, you should confront and deal with your most challenging task head-on, like eating a frog for breakfast, so that the rest of your day feels more manageable and less daunting in comparison.

The underlying philosophy is that once you’ve accomplished your most challenging task, you’ll gain a sense of accomplishment and momentum that can carry you through the rest of your tasks with increased motivation and efficiency. It’s a strategy to prioritize and overcome procrastination by addressing the tasks that truly matter early on in your day.