It occurred to me that at some point in their lives, nearly every person is tasked with planning an event of some kind. It could be a child's birthday party, a wedding, a meeting, a conference, or even a basic dinner party, but all events have one thing in common - guests.

One of the most important parts of planning an event is to consider how we want our guests to leave; what do we want them to talk about, remember, and feel when they leave, and weeks, months, or years later?