This episode is extra special—because the other half of CXL Funnels is finally on the mic!

Join me (Deepanjali) and my co-founder Kshitij as we spill the behind-the-scenes of how we built a funnel agency from scratch — over whiteboard scribbles, cold coffees, and a lot of tech bloopers.

Here's what you'll hear: ✅ The early days — from apps for Harvard & Manchester to funnel launches ✅ Our tech mistakes (like sending test emails… to real people 😅) ✅ The tool fights (Figma vs Canva vs Adobe) and how we finally found flow ✅ Our evolution from Builderall to GoHighLevel ✅ Why we chose health coaches — and what it taught us ✅ The worst funnel name we ever used 🙈 ✅ Kshitij's surprising creative habit (hint: it's all about switching cafés)

Mentioned Tools & Platforms:

• GoHighLevel – Our current all-in-one funnel platform (Our Affiliate Link)

• Canva Pro – For fast, beautiful designs

• Figma – For funnel prototyping & UI design

• Adobe Creative Cloud – Kshitij's go-to for high-end visuals

• ChatGPT – Our daily AI assistant

• Claude AI – For longer, context-rich content

• Midjourney – For creative image generation

• Leonardo AI – AI-powered visual creation

• Runway ML & Kling AI – For video generation and editing

• Perplexity AI – Our research companion

💡 Whether you're a coach, a creative, or a curious funnel fan — this is your backstage pass to how two very different brains built a business that works (and laughs) in sync.

🎧 Hit play now. And if you enjoy this one — send it to a friend who's been sitting on that idea for way too long.