B2B Strategy

20: How Teamwork.com Stood Out In A Crowded B2B Category With Problemotional Advertising


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How do we differentiate in a crowded B2B category? How do we become the brand that's remembered as the solution to a problem when buyers are ready to buy? How do we produce an ad that our ICP wants to share with others?

We talk to Jenny Hayes from Teamwork.com to see how they're doing B2B Problemotional Advertising and how you can do the same at your own B2B company.

The link to The Client video: https://youtu.be/sh1mkZFfl-k?feature=shared

Jenny's Linkedin: Jenny Hayes | LinkedIn


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B2B StrategyBy Dylan Ciaccio