A lot goes into building a great brand. We go down a few rabbit holes this week - but let me fill you in on this lil secret: A brand is so much more than your logo, colours, and typography.

In this episode, Alex Krahling and I jam on the structure behind building a brand, the work process around it and why so many freelance creatives need to straight up raise their standards. Oh ya, we also talk about why ''agency life" didn't work out so well for us.

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