Whitney shares the exact system she uses to plan her year as a creative business owner—using a simple Google Sheets framework to turn big goals into monthly and weekly action.

In this episode, we cover:

Why goals matter (and how they help during chaotic seasons)

Starting with a 5–10 year vision and working backwards

Choosing your “Core Four” pillars for the year

The difference between income goals vs. performance goals

Building a yearly calendar so nothing gets missed

Turning the yearly plan into monthly + weekly execution

The “rocks, pebbles, sand” analogy for real prioritization

Why “non-negotiables first” is a game-changer for consistency

Want the template?