Last year, Ellen Jantsch's growth marketing agency literally went from 0 to 60 (inbound leads per month, that is). Like most new businesses, Tuff initially struggled to gain traction. She relied on spurts of new clients from networking and outbound sales but was frustrated by the slow, unpredictable growth. Then she started treating Tuff like a client, applying the agency's own growth methodology. Learn how Ellen's team prioritized and tested marketing approaches before discovering the engine that now powers Tuff's growth.

Marketing tactics discussed in this episode include:

• Organic SEO
• Outbound sales
• Cold email
• Speaking
• Podcast guesting
• Hosting events