Mass Appeal

#20. Marketing Management Tips for Large Portfolios of Apps - Ekaterina Samohovets (AIBY)


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Ekaterina Samohovets is the Head of User Acquisition at AIBY, a company building businesses that specialize in mobile app products. With over 50 apps and more than 2 billion downloads across their portfolio, Ekaterina shares insights into her approach to managing performance marketing across a team of 25 people. 

Questions Ekaterina answered in this Episode:
  • What is AIBY?
  • What kinds of apps are in your portfolio? What are some of your biggest hits?
  • How do you organize managing growth strategies for such a large portfolio?
  • How do you help people on your team get up to speed with channels that they’re not as familiar with?
  • What else is key to your success?
Timestamp:
  • 2:45 Ekaterina’s performance marketing background
  • 6:30 What is AIBY?
  • 9:47 A look inside AIBY’s UA team structure
  • 13:00 Internal sharing system
  • 18:00 Tips for success
Mentioned in this Episode:
  • Ekaterina Samohovets’s LinkedIn
  • AIBY
...more
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Mass AppealBy adjoe