Pitching is one thing that startups do throughout their life cycles, it is how people perceive your idea, your passion and information about your company. Today, on our podcast, we have invited Serap Ipek, a professional pitch coach from Amsterdam. Serap was leading the Startupbootcamp Amsterdam, and currently trains founders at Rocket X. In the episode, she talks about the right flow of the pitch, understanding audiences and common mistakes to avoid. She also talks about how charming founders can take the pitch game far too ahead.