True to the show’s title, Jeff and Charlie spend some time sharing their favorite social media shortcuts and tricks, including how to add 100 extra characters to your LinkedIn headline. They offer an update on Voice Tweets (first mentioned in Episode 8), Instagram Reels, Medium as a content hub and more. Jeff brings up the emerging specialty of content repurposing. We’ve spent years creating new content, but much of it can be updated, repackaged and shared again.