Market segmentation, it sounds a bit scary when you first hear it but it’s actually a really simple practice that will streamline your marketing efforts and delight your customers. 

Market segmentation is the process of breaking down large amounts of audience data into smaller subgroups which have similar characteristics. Adopting market segmentation into your strategy has been proven to increase revenue, improve user experience and even help with the development of new products. 

I bet you’re wondering how segmentation can do all that, aren’t you? Well, segmentation helps you to understand and reach your target market with more precise and personalized content. It does this by combining a number of different segmentation strategies together to create target segments which have clear needs and wants. So, at the end of the segmentation process, you will be able to deliver the right content, in the right place and at the right time - meaning your overall conversion rates will increase.

If you’re still feeling a bit confused, don’t worry. We’ve come up with a super memorable acronym to help you remember to market segmentation basics… The ABCs of Market Segmentation, if you will: 

A - Audience data

B - Breakdown into groups 

C - Customize content

So, if you’re a total market segmentation beginner, you’ve come to the right place. In this guide, we will break down each section of the ABCs of market segmentation, teaching you exactly what it means to conduct market segmentation and showing you how you can apply it in real business scenarios.

If you enjoy this podcast or would like to read along with illustrated examples, you can download the guide in full, here: https://www.hurree.co/guide-download-the-abcs-of-market-segmentation