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20 | The one branding and marketing strategy you MUST implement with Hernan Tagliani
Branding and marketing strategy needs to be updated and aligned with changes in the target audience. In the past decade, the US went through a dramatic shift in demographics. And yet, many companies, from small businesses to large corporates, did not update their branding and marketing strategy.
Some quick stats:
The Hispanic population grew by 32%. White population - only be 1%
Millennials are 25% Hispanic Baby Boomers are only 9% Hispanic
Hernan Tagliani is the founder and president of The Group Advertising. For the past 14 years, Hernan, and his agency has been assisting companies large and small to update their marketing strategy and tactics to address the Hispanic population.
Hernan is also the author of The Hispanic market for corporate America, and he is considered one of the top experts in the nation on this topic.
In this great interview, Hernan is sharing practical tips for how a company can create a multicultural branding and marketing strategy. He covers:
This interview is highlighting a dramatic shift in the target audience for any business selling in the US. Hernan is sharing clear and simple ideas that can be implemented in order to address this growing component of the US population.
Some quick stats:
The Hispanic population grew by 32%. White population - only be 1%
Millennials are 25% Hispanic Baby Boomers are only 9% Hispanic
Hernan Tagliani is the founder and president of The Group Advertising. For the past 14 years, Hernan, and his agency has been assisting companies large and small to update their marketing strategy and tactics to address the Hispanic population.
Hernan is also the author of The Hispanic market for corporate America, and he is considered one of the top experts in the nation on this topic.
In this great interview, Hernan is sharing practical tips for how a company can create a multicultural branding and marketing strategy. He covers:
- Marketing strategy steps
- What are the steps of marketing research
- Marketing strategy vs. marketing tactics
- Importance of marketing strategy that is addressing the Hispanic population
- He gives a multicultural marketing strategy example
This interview is highlighting a dramatic shift in the target audience for any business selling in the US. Hernan is sharing clear and simple ideas that can be implemented in order to address this growing component of the US population.
Hi, It's Isar the host of the Business Growth Accelerator Podcast
I am passionate about growing businesses and helping CEOs, business leaders, and entrepreneurs become more successful. I am also passionate about relationship building, community creation for businesses, and value creation through content.
I would love it if you connect with me on LinkedIn. Drop me a DM, and LMK you listened to the podcast, what you think and what topics you would like me to cover 🙏
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By Isar Meitis
5
105105 ratings
Branding and marketing strategy needs to be updated and aligned with changes in the target audience. In the past decade, the US went through a dramatic shift in demographics. And yet, many companies, from small businesses to large corporates, did not update their branding and marketing strategy.
Some quick stats:
The Hispanic population grew by 32%. White population - only be 1%
Millennials are 25% Hispanic Baby Boomers are only 9% Hispanic
Hernan Tagliani is the founder and president of The Group Advertising. For the past 14 years, Hernan, and his agency has been assisting companies large and small to update their marketing strategy and tactics to address the Hispanic population.
Hernan is also the author of The Hispanic market for corporate America, and he is considered one of the top experts in the nation on this topic.
In this great interview, Hernan is sharing practical tips for how a company can create a multicultural branding and marketing strategy. He covers:
This interview is highlighting a dramatic shift in the target audience for any business selling in the US. Hernan is sharing clear and simple ideas that can be implemented in order to address this growing component of the US population.
Some quick stats:
The Hispanic population grew by 32%. White population - only be 1%
Millennials are 25% Hispanic Baby Boomers are only 9% Hispanic
Hernan Tagliani is the founder and president of The Group Advertising. For the past 14 years, Hernan, and his agency has been assisting companies large and small to update their marketing strategy and tactics to address the Hispanic population.
Hernan is also the author of The Hispanic market for corporate America, and he is considered one of the top experts in the nation on this topic.
In this great interview, Hernan is sharing practical tips for how a company can create a multicultural branding and marketing strategy. He covers:
- Marketing strategy steps
- What are the steps of marketing research
- Marketing strategy vs. marketing tactics
- Importance of marketing strategy that is addressing the Hispanic population
- He gives a multicultural marketing strategy example
This interview is highlighting a dramatic shift in the target audience for any business selling in the US. Hernan is sharing clear and simple ideas that can be implemented in order to address this growing component of the US population.
Hi, It's Isar the host of the Business Growth Accelerator Podcast
I am passionate about growing businesses and helping CEOs, business leaders, and entrepreneurs become more successful. I am also passionate about relationship building, community creation for businesses, and value creation through content.
I would love it if you connect with me on LinkedIn. Drop me a DM, and LMK you listened to the podcast, what you think and what topics you would like me to cover 🙏