There are tons of reasons why starting a podcast can do wonders for your marketing endeavors…and your company as a whole. But as it is with literally anything worth doing, if you don’t do it right, it won’t give you the desired results.

In this Demand Gen U episode, Mark Huber, Head of Brand & Product Marketing, and Justin Simon, Senior Content Marketing Manager at Metadata, dive into 10 useful lessons they’ve learned since the podcast kicked off. It’s the first in a two-part series and offers real hands-on insights you can take away if you’re planning to start a podcast at your company.

Find out:

• How to pick the right subject area
• Conversation vs interview style podcasts
• How to budget time pre and post-production

For more tips on how to get your podcast started, tune into the full episode.

• 00:00 - 00:20 Intro
• 00:21 - 03:09 How to pick the right podcast topic
• 03:10 - 05:54 Benefits of recording a handful of episodes before your podcast launch
• 05:55 - 06:52 Why you should have a dedicated podcast owner
• 06:53 - 09:46 Learning points from being a dedicated podcast owner
• 09:47 - 15:02 Interview vs conversational: which one works best?
• 15:03 - 15:27 Why authenticity trumps perfectionism when starting a podcast
• 15:28 - 20:58 The importance of having a schedule
• 20:59 - 23:11 The benefits of batch-producing clips for social media
• 23:12 - 26:15 Why you need to make your podcast a priority
• 26:16 - 27:03 The key to staying consistent
• 27:04 - 27:38 Why you shouldn’t just stick to audio content
• 27:39 - 29:09 The benefits of batch recording episodes
• 29:10 - 29:55 Reasons you should never ignore feedback
• 29:56 - 30:50 Outro